121 Financial Services are Independent Financial Planners that advise using the Whole of Market.
Independent Financial Advisers or IFAs are professionals who offer independent advice on financial matters to their clients and recommend suitable financial products from the whole of market. The term whole of market was developed to reflect a UK regulatory position and has a specific UK meaning.
The term “Independent Financial Adviser” was coined to describe the advisers working independently in the whole of market for their clients rather than representing an insurance company, bank or bancassurer. At the time (1988) the UK government was introducing the polarisation regime which forced advisers to either be tied to a single insurer or product provider or to be an independent practitioner.
Independent financial advisers must offer their clients the option to pay for advice by fee as an alternative to commission. Typically an Independent Financial Adviser will conduct a detailed survey of their client’s financial position, preferences and objectives; this is sometimes known as a ‘factfind’. They will then advise appropriate action to meet the client’s objectives; and if necessary recommend a suitable financial product to match the client’s needs.
The term whole of market is commonly used in the United Kingdom where IFAs are regulated by the Financial Services Authority (FSA) and must meet strict qualification and competence requirements. There are now three main classes of adviser: tied advisers (working for one financial institution), multi-tied advisers (offering products from a selection of the market and usually paid on a commission basis) and independent financial advisers.
Individuals and businesses consult IFAs on many matters including investment, retirement planning, insurance, protection and mortgages (or other loans). IFAs also advise on some tax and legal matters.
If you require whole of market advise please contact us and we will be more than happy to help.
